If you asked many people for the definition of marketing, you’d get many wrong answers. At the very least, some would be right or be on the right track, but still give an answer that’s incomplete. Many people would answer that marketing was advertising or promotion when actually that’s only part of the answer. Marketing is everything you do to get your product or service noticed by the customer, and that include advertising and promotion.
If you learn the definition of marketing from a textbook, it’s even more involved and detailed. Marketing is broken down into what’s known as the 4 P’s. These make up the “marketing mix” as it was defined by Harvard business professor in the 1960s. Product, price, placement and promotion. Product simply means the product you’re offering an all that it entails like its warrantee, guarantees, etc. Pricing is simply the act of choosing an appropriate price for the product. This can include things besides money, like time and energy.
Placement is the distribution of the product—how it gets into the customers’ hands. Point-of-sale, retail, online, which area the product is sold in, the demographic and exact selling environment all make up this part of the definition of marketing. And finally, the last P, promotion include advertising, publicity, selling philosophies and branding rounds out what marketing is and what a good marketing strategy must take into consideration.
This 4 P model works best when applied to consumer goods of fairly low to moderate cost. High-end items require adjustments to the definition of marketing to make them successful. And the terminology used when it comes to marketing a service is different and a bit more complicated, warranting 3 more Ps on top of the original 4.
People become one of the crucial factors in the definition of marketing a service. Each person a customer comes into contact is even more important than usual when service marketing. This P can also refer to the customers. Process refers to the process of providing the service. Physical evidence is a part of the definition of marketing services that no one would consider purchasing a service without. This makes up all of the testimonials and case studies that demonstrate how other people liked or were helped by the product. Since a service is something that can’t be seen or felt until it’s delivered, this evidence that others benefited from the same thing is very important.
Web marketing has its own set of 4 Ps, as well. Personalization is an important part of marketing online because it allows customers to create their own products. Participation in a company’s website and activities attracts customers. Predictive modeling is a term that refers to the mathematical formula for sales models that most of us never need know about it. And peer-to-peer is an important and relatively new term. Social networking and social bookmarking are two prime examples of this. Peer-to-peer or word of mouth is a crucial part of the definition of marketing successfully online.
It might be pretty hard to find an unbiased internet marketing review out there on the web. Most reviews will be written by people who are selling or promoting the product or service in question.
But if you understand the various internet marketing categories, you can take a further look into each of them yourself, do your own research, and even come up with some unbiased reviews in forums, press releases or articles.
To find an objective internet marketing review, take a look at the following internet marketing categories one by one.
Affiliate Marketing: Affiliate marketing is the method of promoting other people’s products or services for a commission. If you are looking for reviews on this type of marketing, you will mostly find them under “affiliate marketing course reviews”.
Article Marketing: Article marketing is, as the title implies, a way to get traffic to whatever it is that you want to promote by writing articles about the product or service. Series article marketers will write an ariticle and then submit it to an utomated article submission site in order to save time and gain more visibility. The types of reviews you will find in this category will be on article marketing courses and article submission sevices.
Blogging: Blogging is extremely popular these days and one of the easier ways to make money online. There are tons of courses, e-books and other resources (many of them free) on the art of blogging and it is also easy to find some good quality reviews of this topic.
Social Bookmarking: If you want to increase the ranking of your blog, website or article, social bookmarking is one way to do it. This is something that you’ll want to spend a little bit of time learning because there is a right and wrong way to do it. And the wrong way could get you penalized by the search engines.
Google Adwords: Google Adwords definitely requires a little bit of studying before it can be used correctly, and without spending a fortune. There are many courses out there on how to do this and you can find reviews under “Google Adwords Course Reviews” or “Google PPC (Pay Per Click) Reviews”.
List Building: List Building is crucial in network marketing. As you will soon learn, if you haven’t already, the money is in the list. So, obvously, there are many List Building Courses abound on the internet and you can also search for the appropriate reveiws in this category.
Automated Marketing Programs: Now this is something that definitely appeals to the internet marketing newcomer. . .a system that you just plug into (meaning, you pay a monthly fee) and let the system work for you, hopefully brining in more money than you invest in it. Search under automated marketing course reviews for some feedback on some of the many automated systems that are being marketed.
An internet marketing review might not be a completely unbiased description of a product or service but it is a good way to see what is being offered to both experienced and new internet marketers.
A beginner like you will often wish for some means of advertising your Internet website without having to shell out cash. You see, campaigning for the promotion of your products or services is practically essential if you want the public to know that you have an existing business therein. More so, when dealing with an online business, you very well know what the traffic means. Hence, is there a special way on how to target traffic for free?
Due to the financial crisis that many individuals are facing nowadays, e-commerce is an ultimate resource of many. Nearly everyone is looking for ways on how to earn extra cash apart from the meager salary that they are getting from their regular jobs. In fact, the competition online is really tough so it just makes sense that you make it a point to maximize your methods of promoting your own business.
A constant traffic rate is very essential in any form of online business. You don’t simply build a website and just sit all day waiting for a miracle to happen. Your job doesn’t end there. It takes your time and effort to generate the website traffic that is of ultimate importance to your business and its popularity.
They say that there is no such thing as free lunch. But come to think of it, some people may be wrong in saying that! In fact, as you read on, you will come to realize that there are a couple of tips that you can follow so that you can enjoy a significant amount of traffic to your website without any much fuss especially in terms of the finances. Do you want to find out now? Well, read on below!
Write articles and submit them to the free traffic directories. Yes, you got that right. The submission of articles doesn’t necessarily need to be crucial and expensive, so to speak. If you start writing now and submitting your articles right after, you can expect to get traffic in the next few days. Of course, they first have to be approved by the directories administrators. Just be very sure that you are nonetheless writing something that is very valuable and informative. And by the way, don’t submit your articles to only one directory. There are actually a lot of them!
Create a video and then post it on the free video sharing sites on the Internet. This can only take a couple of hours and when especially relevant, you can be assured that the generation of traffic can become instantaneous. But, be very sure that you include the link to your site at the beginning and the end of your posted video.
Make use of social sites. Let the public know what you are offering. Provided that you have a good quality content, social bookmarking will be at its best.
So, here are a number of tips that you may follow. All that you have to keep in mind is to really take time to target traffic so your business will become promising.
These days, Google seems to have its hand in every aspect and facet of the internet. While Google previously did not have anything to do with social networking, but now they are building a presence in the social networking arena as well. Soon, google social networking will be the standard for social networking, as Google has become the standard for many things, including searching through search engines, paid advertising, e-mail, calendar and even web applications and web documents.
We all are aware that social networking websites are beginning to take over the world, at least online. The big social networking websites like Facebook and MySpace are excellent places where people can connect to other people and even market their companies and reach new customers. There are millions of people using these social networking sites, and businesses are beginning to use them as well. Leveraging a social networking site to its fullest potential is a great way for a business to reach out to new target markets and garner larger customer bases.
Just when you thought that the community networking thing may have completely reached its maximum threshold, Google social networking shows up at the party with a completely new project. Google has shown up at the party with a social networking site of its very own, one that is known as Orkut. Orkut may be a strange word, but it is appearing to be a serious contender when it comes to comparing Orkut to other social network websites on the internet.
Orkut has already gained a serious amount of popularity in Latin America and in Asia, and now it is beginning to make a splash in the United States as well. Google social networking is trying to become a very large giant online, and dominating the social networking market is one of the ways that this can be achieved. They want their own piece of a pie that MySpace and Facebook have been capitalizing on for a good long time. The following behind Orkut in China and Japan alone has tripled over the past year to include more than 11 million visitors in a single month.
Time is really going to have to tell when it comes to whether or not Google’s Orkut will get as big as the other social networking giants like Facebook and MySpace in the United States. What is known is that Google does have a good idea of what they are doing, and they have proven themselves to be strong players in a lot of very large markets.
If Google can figure out how to offer more than what the other social networking sites are offering, then they can certainly get in on the action that these other social networking sites are already capitalizing on. If you are not already using Orkut by Google, log into your Google account today and check it out. You are already halfway through the registration process if you have a Gmail account or another account with Google, so jump online and start putting your profile together today for Google Social Networking.
After the above study, let me introduce to you the bookmarking demon. This is a software that will help you to bookmark to various sites and get traffic to your website. More of the information is told in the you tube video below. Watch it to learn more of it.
To inquire more about the bookmarking demon, click on the link below:
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